Geofencing with IP Geolocation: Enhancing Location-Based Marketing
December 28, 2023
In today’s digital era, where advanced technologies and online platforms have revolutionized the way businesses engage with their customers, the importance of location-based marketing cannot be overstated. Location-based marketing enables businesses to address the needs of their customers in a more personalized way. Thus, it helps improve traffic, customer engagement, retention, and conversion…