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Easily Build Your Own Search Engine Using A JavaScript API

A woman sits at a cafe table, focusing on her laptop screen which displays code, illustrating a step in the process to build your own search engine using a JavaScript API. Her casual pose and the relaxed cafe setting suggest an approachable method to tackle such a technical endeavor.

As web scraping SERP (Search Engine Results Page) data becomes increasingly common, developers are gaining advantageous opportunities by using APIs provided for this purpose. With the increasing demand for real-time and accurate data from search engines, APIs such as serpstack API provide developers with the ability to seamlessly integrate SERP data into their applications. This helps developers create search engine solutions customized to their needs. With many SERP scraping APIs available today, you can build your own search engine with any programming language.

By leveraging APIs like the serpstack API, developers can easily speed up the process of accessing and scraping SERP data. Thus, they can save time and resources. This not only enables the development of more efficient and dynamic search engine functions but also opens the door to innovative applications in various industries. By leveraging the power of real-time search engine data, developers and businesses can create compelling user experiences and gain a competitive advantage in the rapidly changing digital landscape.

The Value of SERP APIs

Regularly gathering SERP data for your products and websites and keeping track of it over time is essential to a healthy SEO strategy. Rankings fluctuate significantly and search keywords become more or less applicable and valuable over time — the only way of staying on top of these changes is to use a pre-built Software-as-a-Service solution or implement SERP data directly into your applications or websites using a SERP API like serpstack.

In addition to the SEO advantage, the most popular use cases where these APIs are used are as follows.

Competitor Monitoring and Analysis

SERP APIs allow developers and businesses to track and analyze how their competitors are performing in search engine results. This helps you understand which keywords their competitors rank for better, which strategies are working, and where improvement can be made. For example, a business can see what types of content its competitors are using for a particular keyword and shape its own content strategy accordingly. Thanks to SERP APIs, they can conduct competitor analysis and take strategic steps to strengthen your position in the market.

Keyword Research

SERP APIs are extremely valuable in keyword research. Thanks to these APIs, it is possible to pull SERP results for certain keywords and understand search trends by analyzing these results. For example, an e-commerce platform can track the popularity of keywords in a particular industry or seasonal fluctuations. SERP APIs allow for creating a competitive keyword strategy and increasing your organic search traffic.

Content Performance Monitoring

SERP APIs help track how specific pieces of content perform in search engine results. This allows understanding of which keywords and how often the content appears, and in what rankings its ranks. Especially when content is created for a specific keyword, SERP APIs offer the ability to track the position of that content in the SERP. Using this data, businesses can continually optimize their content strategy and improve how their content performs in search engines.

The Ultimate Google Scraping Solution: Unlocking Serpstack API’s Power

home page of the serpstack api

The serpstack API is an API service that provides access to search engine results in real time. It is a comprehensive Google SERP API. This API, listed under APILayer, serves thousands of companies today. This API offers developers and companies the ability to pull website rankings, keyword rankings, organic, and paid results, snippets, and other SERP features. In this way, users can directly pull SERP data for specific keywords or URLs and make strategic decisions by analyzing this data.

Explore the differences between serpstack and VALUE SERP: Which is better?

Among the features offered by serpstack API is the ability to pull historical data based on date range as well as real-time data. This allows users to track changes over time and monitor their performance. Additionally, thanks to the API’s user-friendly documentation and easy integration features, developers can quickly access this data and integrate it into their applications. It also provides sample integration codes for multiple programming languages in its powerful documentation.

The reliable data and easy-to-use serpstack API offers have made it an important tool for SEO experts, digital marketers, web developers, and analysts. Thanks to this API, users can monitor their website’s performance, evaluate the competition, optimize keyword strategies, and take necessary steps to attract more organic traffic.

SERP Endpoints of the Serpstack API

In total, the serpstack API offers 18 API endpoints, each with different powerful functionalities. Here are some of their short summaries:

  • Ad Results: If Google returns any sponsored ads for your search query, the API response will come with an ads object, which contains all ads in the order they are shown in the search result.
  • Organic Results: Organic search results are the main search results provided by Google and are determined by a series of factors, such as web traffic, backlinks, social media presence, and much more.
  • Image Results: Image search results provided by Google. There are two options for images that can be returned by the API: Inline Images and Image Search.
  • Video Results: Video search results provided by Google. There are two options videos can be returned by the API: Inline Videos and Video Search.
  • News Results: News results are returned as a news_results array only when the type parameter is set to the news.
  • Shopping Results: Shopping search results provided by Google. There are two options for shopping results that can be returned by the API: Inline Shopping and Shopping Search.

How to Use the Serpstack API?

In order to use serpstack API, we first need an API key. To do this, let’s sign up for one of the high-limit and low-price subscription plans or the free plan it offers and get an API key. For this section, we will choose the free plan to get an API key.

subscription plans of the serpstack api

After obtaining the API key, we can view it on the ‘dashboard’ page.

API Access Key & Authentication

Next, to check if everything is working properly, just simply run this URL in your favorite web browser:

We will get this API response inside our browser:

json result of the serpstack api for apilayer keyword

Here is another example, of a “rest api” query:

We will get this API response inside our browser:

json result of the serpstack api for rest api keyword

Build Your Own Search Engine using HTML, JavaScript, and Serpstack API

Now that we have tested the API key we obtained from serpstack, we can develop our own search engine using this API. For this, we will use HTML, JavaScript, and serpstack API.

Discover the 10 best Google Search APIs to access search results!

We will use the following code to make an API request using JavaScript, and save the file into the index.js file:

For the front end, let’s create an index.html file, which contains the following code:

Here, we are creating a form for inputting our search query. For the neat form template, we can import the necessary Bootstrap CDNs. BootstrapCDN is available from their official website bootstrapcdn.com. To implement them, we can copy the code from their page, and paste it to the head section, and include the custom javascript file under the closing tag of <body>.

Open the “index.html” file in a browser, and search the keyword “apilayer”, we will get this output:

build your own search engine application result page of the apilayer keyword

Now let’s try for the keyword “rest api”:

result page of the rest api keyword

And finally, we can try “api” keyword:

result page of the api keyword

If we click on one of the links, a new tab will show us the site’s contents.


In summary, SERP (Search Engine Results Page) data is becoming increasingly important in today’s digital world. This data plays a critical role in helping users view search results and analyze the rankings of those results. In particular, powerful APIs such as serpstack make a great contribution to developers by facilitating access to this data and providing real-time data flow. Thanks to serpstack API, developing and working on your own customized search engines has now become more accessible. This presents a huge opportunity for both developers and businesses to improve user experience and create a more effective search strategy.

Register the most popular Google SERP API, and build your own search engine!


Q: What are Google SERP APIs and why are they important?

A: Google SERP APIs are APIs that provide access to Google’s search results. These APIs provide users with access to real-time and accurate search results data.

Q: What is serpstack API and what kind of contribution does it provide?

A: Serpstack API is a powerful API that provides access to SERP data. This API allows users to pull and analyze Google SERP data. In this way, it makes a great contribution to developing your own customized search engine applications and monitoring search results.

Q: How can I develop my own search engine application with serpstack API?

A: Serpstack API allows users to pull SERP results for specific keywords. Using this data, you can develop your own customized search engine application. For example, you can track rankings on specific keywords, analyze snippets, and make strategic decisions to improve user experience.

Q: In what situations is it useful to use serpstack API?

A: Serpstack API is especially useful for SEO experts, digital marketers, and web developers. The data and capabilities provided by serpstack API provide a great advantage in situations such as keyword analysis, competitor monitoring, content performance monitoring, and developing customized search engine applications.

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