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Importance of API Integration to Improve User Experience on Your Website

Importance of API Integration to Improve User Experience on Your Website

Today, many businesses design and update their business processes to increase the user experience. Increasing the user experience increases the satisfaction of the users in the enterprises. This directly brings new users to the business. In fact, this is one of the most effective and cost-free marketing methods. Today, one of the best ways to increase user experience is to bring the service provided by an API provider to a business application through an API integration process.

Developers who want to perform API integration into software applications can use an API integration platform or perform custom API integrations directly. They search for the API provider that sells the data they need from the market for custom API integrations and integrate according to its API documentation. In this article, we will examine in detail why API integrations are important for businesses. Next, we’ll list today’s top API integration use cases.

Why are API Integrations Important for the Businesses?

importance of the api integration

API integrations are frequently performed by businesses today. Businesses can start offering different types of services to users in their apps. This increases the user experience above all else. API integrations are the easiest way to increase the user experience.

Here are some reasons why API integrations are important to businesses:

  • API integrations allow different systems to share data and transactions with each other. Thanks to these integrations, businesses can easily communicate with different systems through application programming interfaces (APIs).
  • API integrations increase the efficiency of businesses and automate business processes. In this way, businesses get rid of data integration and data compatibility problems and can run business processes faster and with lower error rates.

Discover 7 common benefits of API integration!

  • API integrations give businesses a competitive advantage. Integrated systems allow business processes to be run more efficiently and effectively. This means better customer experience, faster service delivery, and lower costs. In a competitive market, these advantages can help businesses be more successful than their competitors.
  • API integrations improve customer experience by integrating with marketing automation systems. In this way, businesses can provide personalized services to customers and implement more effective marketing strategies.
  • API integrations are generally cost-effective. Businesses can integrate different types of data into their systems at very low costs and quickly provide them to their users.

What are the Best Use Cases of API Integration?

API integration offers many advantages to businesses by enabling different systems to share data and transactions with each other. Additionally, APIs used in this field offer solutions suitable for the needs of businesses through various services and resources. In this section, we will delve into the most common API integration use cases.

Geolocation Service

It is a very advantageous situation for the applications belonging to the enterprises to determine the geographical location of their visitors and to provide services accordingly. Many businesses integrate an API that offers this IP geolocation service into their applications to make this process happen as quickly as possible. The ipstack API can be used to provide this type of service. The ipstack API allows obtaining geolocation information (city, country, language, time zone, etc.) using the user’s IP address. Using this API, businesses can personalize content and provide regional services based on users’ geographic locations on the applications.

Learn how to securely use IP geolocation APIs.

Weather Service

API integrations are essential for an app to show up-to-date weather information for users or a specific location. For example, the weatherstack API, which provides both current and historical weather data, is one of the most preferred REST APIs in this field. Developers can easily integrate this API into their systems and present it to their users to show weather forecasts to users or provide the weather in a particular region.

Currency Service

It is quite a common use case for an e-commerce platform to integrate APIs to display prices in different currencies to international customers and update exchange rates. For example, with the Fixer API, today’s most popular forex API, businesses get the exchange rates of different currencies around the world in just milliseconds. Then, using this API, these businesses can update prices with instant exchange rates and show customers prices in local currencies.

Get how to access live historical exchange rates from the fixer API!

Validation Service

The security of an application is one of the most important issues for users. Businesses perform API integrations in their applications to verify their users’ phone numbers or confirm their e-mail addresses. The numverify API is the most popular phone number validation API used to validate phone numbers. It can validate the phone numbers of 232 countries. Thus, businesses can verify users’ accounts using this API and create secure user accounts in their applications.

Machine Learning Service

API integrations play a critical role in performing sentiment analysis by analyzing text in an analytics application. Machine learning APIs such as the Sentiment Analysis API are used to provide this type of service. This API analyzes texts to determine the emotional tones they contain. Using this API, businesses can monitor customer satisfaction and gain valuable insights to improve their product/service.

News Service

Businesses integrate the news API in just a few steps for a news app to display headlines from around the world and filter news based on users’ interests. The mediastack API is a well-equipped news API with over 7,500 resources worldwide. This API is the number one news provider for businesses, providing its users with news headlines and content worldwide. As a result, they use this API to provide users with personalized news content based on their interests or to show the latest news on a particular topic. Furthermore, with this API, businesses provide their users with historical news with just a single API call.


In summary, API integration has a very valuable role in improving the user experience of businesses on their websites. API integrations allow websites to communicate with different services and data sources. Thus, businesses provide a richer and more personalized experience to their users. Businesses can easily integrate different fields of APIs, from location, weather, currency, artificial intelligence, and many more, into their applications and stay ahead of their competitors.

Take a look at API products that will increase the user experience, integrate more than 90 API products into your application in just a few steps, and start serving.


Q: What is the API (Application Programming Interface) Integration?

A: API integration is a fairly common way for different systems to share data and transactions with each other. API integration is accomplished through APIs (Application Programming Interfaces) and allows systems, applications, or platforms to communicate with each other.

Q: What are the Popular API Integration Tools?

A: There are many popular tools available on the internet today for API integration. These tools generally offer solutions that enable API management and integration processes to be easily performed from a single point. Some popular web services integration tools are as follows:

  • Zapier
  • Dell Boomi
  • MuleSoft Anypoint Platform
  • Jitterbit

Q: Why Should I Use API Integration Platforms?

A: API integration platforms facilitate and manage API integration processes. It provides centralization. So, you can do API management from a single point. Also, these platforms provide important features such as API security, monitoring, and analytics. Finally, they help resolve data mismatches between different systems and share data more efficiently.

Q: Why Should I Integrate an API to My Website?

A: Integrating an API into your website allows you to increase the user experience and offer various services or data on your website. For example, by integrating a location service API, you can easily and quickly locate users and deliver local content. You can also show users up-to-date weather information with a weather service API. Thus, you can make your website more user-friendly, impressive, and functional.

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