Analyzing search results is an important part of a wide range of SEO tools and other site management apps. If you are building anything that relates to SEO, you are going to need a SERP API.
What Is a SERP API?
Search Engine Results Page APIs can be integrated with websites and apps to pull the current top Google results for a given keyword, including featured snippets and other details.
Why Is a Search Engine API useful?
SERP APIs have become an essential tool for optimizing your site’s search results because of the increasing personalization of the search results provided by Google.
Your search results are influenced by your search and browsing history, device, location, and many other factors. As a result, manually checking search results cannot give you an accurate understanding of how search results appear to the rest of the Internet.
Using a SERP API to scrape results pages enables you to view the results without these personalized filters and prioritizations.
Serpapi vs Serpstack
SerpAPI runs API calls in real-time, enabling fast results. The API allows for viewing SERPs from specific locations using worldwide proxy servers and is capable of resolving CAPTCHAs. Most structured data such as prices, reviews, thumbnail images, and snippets will be successfully retrieved.
Besides the organic search results, SerpAPI can provide results from:
- Direct Answer
- Knowledge Graph
Serpstack uses cloud infrastructure to enable high-volume API calls without a queue. Besides searching from specific locations, Serpstack users can also view search results for different languages, devices, and more. The API can provide almost all types of search results from Google, including:
- Web results
- Image results
- Video results
- Sponsored Ads
SerpAPI returns results in JSON format and supports the following languages:
- Google Sheets
Serpstack can return results in JSON, CSV, XML, and HTML formats, and supports the following languages:
- Google Sheets
SerpAPI offers 3 paid packages and custom packages for Enterprises:
- Developer: $50 per month for 5,000 searches
- Production: $130 per month for 15,000 searches
- Big Data: $250 per month for 30,000 searches
Serpstack offers 3 paid packages and flexible pricing for Enterprises:
- Basic: $29.99 per month for 5,000 searches
- Business: $99.99 per month for 20,000 searches
- Business Pro: $199.99 per month for 50,000 searches
SerpAPI offers a guaranteed throughput of up to 20% of your monthly searches per hour, with an average search time between 2 and 5 seconds. SerpAPI has a 99.9% success rate for searches in the last 30 days.
Serpstack does not require the use of an API call queue, removing the need for limited search throughput. Searches can take milliseconds, with an average success rate of 99.6% for the last 90 days.
SerpAPI provides a US legal shield for Production and Big Data accounts. This means SerpAPI assumes liability for all legal uses of scraping and parsing data.
Ease of Use
Both APIs use simple integration code in a range of languages, making them both easy to integrate and use. Serpstack has a wide range of output formats, however, which can make life easier when outputting data to other systems within your site or app.
- Support and documentation for cURL and .NET
- Slightly higher search success rates
- Fewer output formats
- Can’t search from specific devices
- Slower average search speed
Overall rating: 2.5 out of 5 stars
- No search queues or limited throughput
- Lower cost per search
- Allows you to exceed the monthly quota by 20%
Overall rating: 5 out of 5 stars
Which search engine results API is better?
Serpstack is the clear winner in several areas. Although price certainly isn’t everything, the difference in cost per search is hard to ignore. Furthermore, the ability to search from a wide range of devices is vital for mobile SEO. Finally, Serpstack can return results much faster, helping to streamline your workflow.