SERP API vs Proxy-Based Web Scraping: Real Cost, Reliability, and ROI (2026 Buyer's Guide)
February 20, 2026
Search data powers modern growth. From SEO rank tracking and competitive monitoring to pricing intelligence and local search visibility, marketing and product teams rely on consistent, accurate SERP data.But when it comes to collecting that data, the core question remains: Should you build your own proxy-based scraping stack, or use a managed SERP API like Zenserp?At first glance, proxy-based…