As the competition in the business world is increasing day by day, companies worldwide now track the IP addresses of their customers to provide a personalized user experience and improve their advertising campaigns. By tracking the IP address, companies can get the geolocation data of their users, which in turn helps them customize content for users based on their city, country, or region. Companies can also use this data to redirect users to web pages translated into their language and display relevant product offers based on their location. Additionally, IP trace is also helpful in fraud prevention and target advertising. Simply put, with IP trace, you can collect valuable geolocation data that can help you increase user engagement and conversion rate.
But what’s the best way to get IP-based geolocation data? While there are several options to track an IP address, businesses these days use an efficient IP trace API like ipstack to get quick and accurate data.
In this article, we’ll discuss why ipstack is the best IP trace API and show you how you can do IP trace with ipstack.
Table of Contents
Which API Should You Use For IP Trace?
While you’ll find many IP trace APIs in the market, not all APIs are the same. It’s because different APIs have different accuracy, coverage, and features. If you’re looking for a powerful IP trace API that provides highly accurate data, ipstack is the best choice.
Here are some of the main points that you should consider while choosing an IP trace API
Does The API Provide Highly Accurate Data?
When it comes to tracking the IP address of users, accuracy is crucial. This is because inaccurate data can negatively affect your marketing campaigns and cost you heavily. However, not all IP trace APIs provide accurate data – different APIs use different sources to collect IP data, which can affect their accuracy. Ipstack, on the other hand, uses reliable sources, such as large ISPs, to ensure you get precise and consistent data. This means you can trust ipstack to give you the most accurate IP-based location data, be it city, country, or region.
Which Locations Does The API Cover?
Since you can have customers from any part of the world, you need to choose an API that can give you data of any IP address (IPv4 and IPv6). Ipstack is one such API that covers as many as 2 million unique locations in 200,000+ cities worldwide.
Is The API Easy To Use?
While most IP trace APIs are difficult to use, ipstack was built with ease of use in mind. The powerful API comes with extensive documentation that explains different API events, methods, and features in detail. Additionally, it also comes with a quick start guide to help you get started within minutes.
Is The API Scalable?
Ipstack was also built with scalability in mind. This means you can use it as per your business’s needs and requirements. Whether you want 100 API requests per month or a million requests a day, ipstack can process millions of requests without compromising performance.
If you want to learn more about the best IP trace API, check out our article on “Geolocation With IP.”
Which Features Does ipstack API Offer?
From providing accurate location data to assessing security threats originating from risky IP addresses, ipstack API offers several useful features. Some of the key features of ipstack include:
Real-Time IP-Based Location Data
With ipstack’s standard lookup endpoint, you can look up single IPv4 or IPv6 addresses. When you want to get location data of more than one IP address, you can use the bulk lookup endpoint. Bulk lookup allows you to request data of up to 50 IPv4 or IPv6 addresses simultaneously. This feature is very useful as you don’t have to request data of each IP address individually.
In addition to location data, ipstack also gives you accurate currency data of the location returned against an IP address. This includes the name, code, and symbol of the currency. This data is helpful in displaying the prices of products or services in the local currencies of the customers to deliver a tailored shopping experience.
Time Zone Module
Ipstack’s time zone module allows you to get the time zone information of your customers automatically. This means you don’t have to ask customers to fill out any forms to get their time zone information. ipstack is capable of returning the current time, code, and GMT offset of the location returned against an IP address. This data can be used to improve promotional and marketing campaigns and enhance customer experience. For example, this data is useful in displaying events in the local time of customers.
You can use ipstack’s security module to protect your web app or website. This feature essentially lets you access threats and risks originating from a particular IP address so that you can take the right action on time before they harm your web app or website.
How To Do IP Trace With ipstack?
First, you need to register yourself to get your free API key, which is a unique authentication key for each user.
Now, let’s discuss how you can use different endpoints of the ipstack API to get IP-based location data.
Standard IP Lookup
This endpoint allows you to look up one IPv4 or IPv6 address at a time. To call this endpoint, you simply need to attach your desired IPv4 or IPv6 address to the API’s base URL. The API will then return location details, such as continent, country, region, etc. If you’ve enabled the currency and time zone module, the API will also return currency and time zone information of the location returned against the IP address.
You can use the code below to use this endpoint:
The code above will return the following results:
Below is an example code for the Standard Lookup Endpoint using PHP cURL:
And here is an example code for the Standard Lookup Endpoint using jQuery.ajax:
Bulk IP Lookup
If you want to get data of multiple IP addresses, you can use this endpoint. You need to append the IP addresses (separated by a comma) to the API’s base URL. The bulk IP address returns IP data of only one object for each IP address – if you want more than one IP data object, you can always use the standard lookup.
Below is the code for requesting data for multiple IP addresses
The code above will return the following results