Social Login is one of the features used on websites for a long time. Social Login is one of the very useful tools for websites, as it facilitates the membership process and saves the trouble of opening many different accounts.
Social Login is also frequently used in e-commerce sites. This has many benefits for both users and e-commerce companies. In this article, we will discuss the data that e-commerce companies need to know about Social Login.
Table of Contents
What is social login?
First, let’s explain what Social Login is. Social Login allows you to become a member of any website by using accounts on social networks such as Facebook, Twitter, Google+.
Research shows that users usually subscribe to sites with their Facebook accounts. After Facebook comes Google+ and Twitter.
What are the advantages of social login?
Advantages for consumers
Many of the users already have social media accounts. But when they try to sign up for different websites, they have to open new accounts. Of course, opening a new account also brings some responsibilities.
When a new account is opened, users must remember their e-mail address, username and password. However, when too many sites are registered, these accounts can be confused or forgotten.
However, when logging in with a social media account, in other words, when Social Login is used, the consumer does not open a new account. You can also subscribe to other websites through a single account. Thus, there is no need to constantly remember information such as password, e-mail address or user name.
Advantages for e-commerce companies
When e-commerce companies offer Social Login, they want to access some of their users’ information. This information is usually publicly available information.
When companies selling online access the public information of consumers, they obtain information within their privacy settings. This provides e-commerce companies with many different data about the user. When this data is processed and analyzed correctly, it provides consumers with a more personalized shopping experience.
Disadvantages of social login
Although some of the consumers do not have any difficulties in sharing this information, some of them do not want their personal information to be shared. This can cause e-commerce companies to reduce the information they will obtain and not be able to provide personalization.
For this reason, when e-commerce sites offer the Social Login feature, they should indicate to consumers what information they want to access and for what purpose they will use it. At the same time, they should inform users that their information will be kept confidential and promise that no action will be taken without their consent.
Integrating social login
Let’s implement a scenario of adding social login to a .Net Core 3.1 project. Let’s update the appsettings.json file of this project as follows.
We add the following model structure to the project for Google login.
Now let’s add the following method to our Controller class.
With the private methods we have added above, we have actually done the Google login by writing the controls that we will mention in the login process as per the scenario.
In line with all the information we have mentioned, Social Login has a lot of ease of use and importance in many sectors. Especially in e-commerce sites, it is very important to use Social Login in order to provide a better service to consumers and to shorten the membership processes and to get more accurate personal information from users.