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IP Geolocation API: Resolve IP Lookup Info Inside Google Sheets

IP Geolocation API: Resolve IP Lookup Info Inside Google Sheets

Tracking website visitor traffic is a valuable activity that can help companies explore their user base and make appropriate decisions based on it. However, the amount of effort your internal engineering team will put into creating a user tracking mechanism might be overkill, especially in the case of industry-leading tools such as ipstack IP geolocation API. You will also learn about this IP geolocation API in the coming sections. 

Ipstack is a service provider that offers one of the leading IP-to-geolocation APIs and global IP database services worldwide. This IP Geolocation API helps locate and identify website visitors by IP address. With a wide range of data coverage, ipstack is one of the few services that helps you automate your user tracking process, find relevant data, and work on the filtered data according to your use cases.

KPIBees, on the other hand, is a free transformation service that allows you to automate KPI import directly into spreadsheets. This saves you tons of time, which you can then spend analyzing or visualizing that data. 

In this article, we’ll take a look at how we can easily use KPIBees and integrate ipstack APIs with them to quickly generate an extensive dataset for data analysis and visualization engines. 

free IP Geolocation API Processing to get location data using IP Geolocation data From the ip location api

What is an IP Geolocation API?

An IP Geolocation API helps determine an IP address’s location. It can tell you the country, city, and even the postal code of the IP address. This is useful for things like showing location-specific ads or checking if someone is trying to fake their location.

Businesses use it to customize their websites for different places or to check if someone is trying to do something they shouldn’t, like access content that’s only allowed in certain countries.

Ipstack IP Geolocation API

The ipstack API is a popular tool used by big companies like Microsoft, Samsung, and HubSpot. It helps users find out where an IP address is located. This API has a huge global database with over 2 million location entries. It can quickly give you location information based on an IP address.

One cool thing about the ipstack API is its “requester IP lookup” feature. This helps businesses see where their users are coming from when they use their apps.

What sets the IPstack API apart is the detailed data it provides. In addition to location information, it gives you details like the internet service provider (ISP), timezone, and currency related to the IP address.

ipstack IP geolocation technology for user's location through IP geolocation services such as Google LLC

What is an IP Lookup?

An IP lookup helps you find out information about an IP address, like where it is located and which internet provider it belongs to.

👉For example, if you have the IP address “,” an IP lookup can tell you that it’s in a city like New York and is from an ISP like Verizon.

People use IP lookups for different reasons. Websites use them to show content based on where you are, like displaying the right language or ads for your area.

They’re also used for security. By checking where an IP address is from, a company can see if someone might be trying to access their stuff from an unusual place, which could mean something fishy is going on.

How can I automate data collection and save time for visitor analysis?

Businesses these days flourish because of intelligent and timely decisions that are made after considerable thought processes involving the audiences. Every feature or business outcome needs to capture the target market mindset in order for business sustainability and growth. Therefore, it is essential to keep a closer look at your consumers, especially in the digital world. 

The ipstack APIs have simplified this process and provides real and accurate geolocation insights based on the IP address of your customers.In conventional practice, you must understand how to interpret and save that data in order to apply visualization and analysis algorithms to them. What if we told you, that there exists a ready-to-use tool that does all the hard work for you? 

KPIBees is a data processing service that allows you to automate data import directly into spreadsheets; which means no processing code, no additional effort, and a lot of time-saving! Sounds interesting, right? Using the power of KPIBees and ipstack integration, you now have a complete dataset for your use case in no time and you can readily start visualizing or applying data analysis algorithms on your newly formed dataset. 

What is an easy way to integrate ipstack with KPIBees?

If you are convinced with the power of ipstack and KPIBees integration and want to save your time for the actual analysis part, then go ahead and get a free KPIBees add-on for your Google Sheets document. 

Ipstack Lookup for IP and referer identification Through the rest api request for user location

Once you have an add-on, click on Create Query to see a list of active KPIBees integrations. Choose IPstack from that.

Google Sheets IP Lookup

After that, you need to provide your ipstack API key in order to start executing APIs and import data in your spreadsheet. Once you are done executing the query API, you should immediately see the spreadsheet getting populated with ipstack API results. 

IP Geolocation API Data

For more information and clarity, the following video shows a step-by-step process on how you can integrate ipstack with KPIBees and pull data directly into Google Sheets.


As you can see, integrating ipstack APIs with KPIBees is pretty simple and quick. Not only that, KPIBees offers a wide range of other integrations including that with modern databases, cloud environments, and media platforms. The ipstack API, on the other hand, is reliable and easy on your budget to help you enable a diverse digital ecosystem that focuses on user experience. Moreover, the free plan of ipstack is an ideal choice for experimentation, trials, and proof of concepts.


An IP Geolocation API like ipstack helps companies know where website visitors are located based on their IP addresses. It gives detailed information like the country, city, and internet provider of the visitor.

When used with KPIBees, a tool that automates data import into spreadsheets, ipstack can quickly create datasets for analysis and visualization. This saves time and makes it easier to understand visitor data.

Combining ipstack with KPIBees is a simple and effective way for businesses to track and analyze user data.


1. What does an IP Geolocation API do?

An IP Geolocation API tells you where an IP address is located, such as the country, city, and internet provider.

2. How does an IP Geolocation API find this information?

It looks up the IP address in a database that has mapped IP addresses to locations and then gives you the details.

3. When would someone use an IP Geolocation API?

People use it to show location-specific ads, check for fraud, and ensure that content is available in the right places.

4. Is an IP Geolocation API always accurate?

It’s usually pretty accurate, but the exactness can vary based on factors like the database quality and how the mapping is done.

5. How can a business use an IP Geolocation API in its apps?

Send requests to the API and use the location information it sends back to customize content or detect fraud, for example.

6. Are there privacy issues with using an IP Geolocation API?

Yes, because it involves tracking and processing user location data, businesses need to handle this information carefully and follow privacy laws.

Head over to ipstack and start integrating it with KPIBees to create and maintain geolocation datasets.

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