Convince & Convert  claims that Consumers who buy things through email spend 138% more than those who don’t receive email offers. Most users still read their email every day, making it one of the most popular and efficient communication platforms. Only 10% of the emails received by people are accurate, which is alarming. Email validation is still the most efficient technique to guarantee quality data acquisition since genuine customers begin with real emails. Email marketing is more successful when email addresses are verified. An email integration API allows such verification and validation for a website. Nevertheless, what would make a consumer read your email content? Producing quality emails. And how is that done? By studying the best Email Marketing Examples.
To demonstrate what helps, we’ve compiled a list of the 5 best email marketing examples in this blog post.
Table of Contents
What Is Email Marketing?
Customers on your email list may be informed about new goods, deals, and other services through an email campaign. You may utilize this direct marketing channel to inform them about the most recent events and deals. Emails can be for informational purposes (such as newsletters), for promotional purposes (such as Christmas Eve specials), or even to re-engage dormant clients.
How Can Email Marketing Benefit Your Business?
Email marketing gains access to the pages on your website through clicks. This not only increases your referral traffic but also directs website users who have previously expressed interest in your company, increasing the likelihood that they’ll take action when they reach your site.
An effective email marketing campaign would assist you in remaining number 1 while giving the educational materials that are most important to the consumers.
To advertise upgrades and cross-sell opportunities to your current clients, you can establish effective email marketing campaigns. Additionally, you can develop campaigns to draw in leads who are almost ready to make a purchase.
However, you must validate your customer’s email addresses which will solve most of the problems that occur with email sending.
How Can You Craft A Great Marketing Email?
Goals: Have a specific objective in mind for what you want to accomplish with email marketing when you begin. Since it might often take numerous visits for a consumer to convert, the key objective here is to build a relationship with them.
Surprisingly, conversions received the most votes in a study to establish the main goal of an email marketing campaign. This demonstrates that businesses do have faith in the conversion-boosting power of email marketing initiatives.
Content Engagement: You can set up a blog that is constantly updated with original blog posts. You can then routinely send emails to your consumers notifying them of the most current content additions. Your email subscribers will read the articles and spread them on social media to their friends.
One of the very first impressions you make on your email readers even if they may appear like a minor aspect of your email is the subject line. Subject lines are effective because they can convey the message. “Reading this email will help you.”
Device optimization: Emails may be accessed on a variety of devices. Your emails should have a responsive design for PCs, tablets, and mobile devices. Given how quickly mobile internet users are growing, it is quite likely that your emails will not be seen by enough people if they are not mobile-friendly.
Call to Action (CTA): There must be a purpose behind every email. Or, you’re just wasting the valuable time and inbox space of your readers. This is why it’s crucial to end every email with the right CTA.
Image usage: Include some vibrant pictures that represent your company. Include text inside of your photographs in huge fonts, as readers are more inclined to do so.
What Are The 5 Best Email Marketing Examples?
Now that we have a good idea of what email marketing is and how to create your own email campaigns, let’s look at some of the best email marketing campaign examples out there.
Offering a kind greeting and a few points with important information can increase the company’s chances of developing a positive reputation and winning over clients’ confidence. Uber has one of the best email marketing campaigns in that regard. All marketing emails sent by Uber are easy to read yet are quite informational.
Uber sends customized emails with details on the person’s travel history based on their location for this reason. These infographics assist customers in comprehending their interactions with the service and in gaining a basic understanding of the business.
Various letter templates are available for users’ convenience, and they are sent right when they need them. Sure, transactional emails continue to have the best open rates, but occasionally you can uncover discounts or unique offers that completely match your needs.
They have optimized the emails for many sorts of devices in addition to releasing multiple applications and platforms for their services.
Uber consistently uses a bold CTA button to capture the reader’s attention right away. As a result, the business offers a link to further information about the message to its audience. So, unless the user specifically requests it, the customer won’t see a lot of text in your email.
By studying Starbucks email marketing campaign example, you can learn a lot. Starbucks makes use of what is generally regarded as the fundamentals of email marketing. However, they alter it to suit their needs and what they find to be most effective.
There are two primary email lists at Starbucks: One where individuals of the program can access the My Starbucks Rewards list and the other in which individuals in the list will get news, announcements, and promotions from Starbucks.
Everyone on the list gets an automatic welcome email. The list for general news and promotions is a rather short and basic email that simply notifies recipients that they are on the list.
The email for Starbucks Rewards is longer and digs deeper into how to earn rewards to feed our eagerly indulged caffeine addiction.
Poppy Barley is a retailer with branches in Calgary and Edmonton that specializes in leather backpacks, wallets, handbags, and footwear.
They indicate where the items are made with a header graphic that cuts out “New York” and substitutes it with “Edmonton.”. By doing so, the email directly contrasts itself with its rivals—high-end businesses often situated in major fashion hubs like New York and Milan.
This distinguishes the brand right away. They do not spend any time outlining how they differ from the competition, which is the key to effective branding. Their email outlines the company’s unique selling propositions and includes calls to action (CTAs) that point clients in the direction of further information about these advantages.
The confirmation email from Buzzfeed is a great illustration of how a dual subscription can preserve your brand’s reputation and email delivery.
Buzzfeed welcomes new members to their list. The CTA is not complex and has bright colors to ensure that the new subscribers won’t miss it.
Additionally, Buzzfeed seizes the chance to offer a witty addendum to make this email entertaining. This twist is ideal for grabbing the attention of brand-new Buzzfeed subscribers who are already familiar with BuzzFeed’s voice and content.
Shopify has created a fantastic email marketing example to encourage their audience to watch their live streams to make sure they won’t forget to attend.
When it comes to email text, Shopify’s illustration has a more formal tone and addresses problems rather than stirring up feelings. The email design also includes visual elements to provide color and style.
The email campaign’s color scheme is ideal for making the CTA stand out. The color option also improves visibility, which raises Shopify’s click-through rates. In addition to the primary CTA, the business urges subscribers to register for the event, explore the community, and engage in useful discussions.
Frequently Asked Questions
What are the 3 types of email marketing?
Email Newsletters, Transactional Emails, Behavioral Emails.
How do you do marketing email?
Have a goal in mind, Set up a blog to update your customers about and increase content engagement, Make sure the emails are device optimized, Include a CTA, and Insert vibrant images.
What are some examples of email marketing?
Uber, Starbucks, Poppy Barley, BuzzFeed, Shopify
What is meant by email marketing?
Email marketing is the process in which you create an email list of your customers and inform them about new goods, deals, and other services through emails.
What are the 4 types of email?
Informational, Educational, Lead Nurturing, and Promotional Emails
What is the importance of email marketing?
You may often communicate with consumers and website visitors by using email marketing. Proven customers value when they get information about new items and promotions.
How Does Mailboxlayer Boost Email Marketing Performance?
The free, straightforward, and effective Mailboxlayer JSON API provides fast email address validation and verification via syntax checks, typo and spelling checks, SMTP checks, free and disposable provider filtering, and more. Its technology is REST-based, protected by 256-bit HTTPS encryption, and working toward helping developers and companies fight fraudulent users and boost email marketing success rates.