IPStack Case Study: How Airbnb Uses Geolocation IP Address for Listings
December 13, 2023
IP geolocation or Geolocation IP address is the process of determining the physical location, such as the country, city, region, latitude, longitude, and more, of a device or user based on their IP address. IP geolocation may give organizations significant insights into user behaviour, preferences, and requirements, allowing them to provide more relevant, personalized, and engaging experiences.