As the world is going digital and the need for providing personalized user experience is increasing, businesses worldwide are finding ways to determine the location of their website visitors. An IP locations API or geolocation API is an effective way of finding users’ locations using their IP addresses. Businesses can then use this location data to provide a personalized user experience, ultimately enhancing customer experience and improving conversion rate. Moreover, this data is crucial for location-based marketing, which boosts website traffic and increases brand awareness. However, location data can only be effective and helpful if you have accurate data.
In this article, we’ll show you the features of ipstack, the best IP locations API that delivers accurate IP geolocation data consistently. Moreover, the API offers several subscription plans, including enterprise plans, to cater to the needs of various businesses.
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What Is an IP Locations API, and How Does It Work?
An IP Locations API or IP geolocation API is basically an application programming interface that you can use to know the location of your website visitors. A misconception regarding IP geolocation APIs is that they provide the physical addresses of the users. However, the API provides location data based on the IP addresses of your customers’ devices while accessing your websites, such as laptops, desktop PCs, smartphones, or tablets. An IP address refers to the Internet Protocol address assigned to every device connected to the internet. It’s a unique number for identifying electronic devices on the internet.
A good IP geolocation API returns detailed information, including API parameters like country, region, city, latitude, and longitude coordinates
What Makes ipstack the Best Locations API?
ipstack is a leading real-time IP geolocation API that provides highly accurate location data of an electronic device using its IP address. The API returns detailed information, including country, city, region, continent, region code, zip code, latitude and longitude, and more. It can also return additional information, such as the time zone and currency of the location returned against the given IP address. Moreover, ipstack uses 256-bit SSL encryption (HTTPS) to secure all the data sent to or processed by the API. No wonder thousands of developers, SMBs, and enterprises, such as Microsoft, Samsung, Airbnb, and Hubspot, trust ipstack for their IP to geolocation data requirements.
Here are the key features of ipstack that make it the best IP IP to geolocation API:
Accurate and Detailed Data
Businesses can only benefit from their customers’ location data if they get accurate data. For this reason, ipstack is designed to provide real-time and highly accurate geolocation data. The API has partnered with large ISPs ((Internet Service Providers) to ensure data accuracy and consistency.
IPv4 and IPv6 Address
ipstack covers 2 million+ unique locations in over 200,000 cities worldwide and supports both IPv4 and IPv6 addresses. Hence, you can trust the API to provide the location ID of any user from any part of the world.
When you need to get location data of multiple IP addresses at once, ipstack’s bulk lookup feature comes in handy. This feature lets you request data of as many as 50 IP addresses simultaneously, so you don’t have to make API requests for each IP address separately.
This module returns valuable information regarding the ASN and hostname of the ISP your customers or website visitors use.
As cyber attackers are using sophisticated technologies to perpetuate cyber attacks, it’s more important than ever to protect your website or web app. ipstack’s security module is designed to help you with that. It enables you to examine security threats and risks originating from a suspicious IP address, so you can block it to protect your site.
ipstack’s currency module is designed to provide instant and accurate currency information of the particular place or location returned against a given IP address. The currency data includes the symbol, name, and code of the currency. This module is particularly helpful in displaying the prices of your products or services in customers’ local currencies for a personalized shopping experience.
Time Zone Module
If you want more detailed information, you can use ipstack’s time zone module. It provides detailed information about a specific location returned against your requested IP address. This includes the current time, GMT offset, and code. You can use this data to enhance user experience on your website and optimize your marketing campaigns.
Flexible Pricing Plans
ipstack offers a free plan that gives you 100 monthly API requests and supports standard lookup. The API also offers various other pricing plans, including enterprise plans:
Basic: 50,000 requests/month and supports standard lookup, location module, SSL encryption, Currency Module, Time Zone Module, and Connection Module.
Professional: 50,000 requests/month and supports all the features included in the basic plan as well as bulk lookup.
Professional Plus: 2000,000 requests/month and supports all the features included in the professional plan as well as the security module.
Enterprise: With this plan, you can get any request volume you need, and it supports all the features of the API, including premium support and custom solutions.
To get started with ipstack, you need your unique API key, which you can get by signing up for free.
ipstack has detailed API documentation explaining all the API features, methods, parameters, and endpoints in detail. The documentation includes several coding examples in different programming languages to simplify API integration.
If you want to learn how to get geolocation data using ipstack, check out this article.
What are the Use-Cases of ipstack IP Geolocation API?
There are various use cases of ipstack IP to geolocation API:
Personalized Content on Your Website
You can customize your website content for different users living in different countries or continents to deliver a personalized user experience. For instance, you can translate website content into a specific language depending on the user’s location.
Tailored Shopping Experience
You can use ipstack’s currency module to display product prices in the local currencies of the users. Additionally, you can use the data returned by the time-zone module to show the starting and ending times of sales and deals based on users’ location.
You can use ipstack to collect accurate location-based data and launch location-based marketing campaigns. For instance, you can send personalized messages to users living in specific locations or come up with regional-specific deals and offers.
You can use ipstack’s security module to block suspicious users and prevent fraud.
Frequently Asked Questions (FAQs)
What does a geolocation API do?
A geolocation API returns the location data of an electronic device based on its IP address.
Is geolocation API free?
ipstack offers a free plan that provides 1000 API requests per month and supports standard lookup.
What is an example of geolocation API?
ipstack is one of the leading geolocation APIs trusted by Microsoft, Airbnb, Samsung, and many other enterprises, as well as SMBs and individual developers.