Scraping Search Engine Results Pages (SERP) is a common practice among businesses and professionals to gather data for keyword research, competitor analysis, and research activities. However, major search engines have used mechanisms to curb scraping via automated bots and proxies. Hence, you can use a SERP API, including a search engine API, to scrape SERP data conveniently.
This article overviews 12 prominent SERP APIs to ease your pain points with scraping SERPs. But before that, let’s start by describing a SERP API.
Table of Contents
What Is SERP API?
All of you must be familiar with what an API is. Hence, a SERP API is a tool for gathering real-time structured SERP data from organic and paid search results of Google and other search engines. The public data sources you can scrape are popular product listings, images, videos, and advertisements from organic and non-organic results.
To assure accuracy, Serp API redirects your requests through a proxy server closer to where you want the results using Google’s geolocated, encrypted parameters. You’ll discover the features of 12 APIs and how each of them is distinct from the others in order for you to select the best tool to scrape search results.
1. What Features Does ZenSerp Offer?
Zenserp is a great tool to scrape search engine results quickly in real time. It supports many platforms, such as Google Search API, Google Trends API, Youtube Search API, and Google Shopping Product API. You can use Zenserp to scrape organic results, paid results, news results, video results, and map results.
- You can obtain geolocated search results
- Highly scalable, and therefore support your requests regardless of how high your volume is
- Due to their strong infrastructure, you get maximum speed results
Zenserp pricing starts at $29.99, and there is a free version with restrictions.
2. What Makes Smartproxy So Unique?
Smartproxy API uses a residential proxy network to gather competitor data and keywords that rank for your Search Engine Optimization (SEO) activities from Google search results and those from other search engines. It works for scraping from any country, state, or city.
First, the Smartproxy sends your search query via an API request, then scrapes the data and fetches the structured data in raw HTML or JSON.
The most remarkable benefit of Smartproxyt API over others is that it offers a full-stack solution consisting of the following:
- Residential Proxy Network
- Web Scraper
- Data Parser
They will not charge you separately for each component. Furthermore, its starting price is reasonable, with $50 for 13k requests.
In the meantime, for further information on the importance of proxies for web scraping, you may refer to this article, Proxy Scraper.
3. What Is Bright Data SERP API In Our List?
Bright Data was merely a proxy provider, from which it expanded into a data collection service with its API. It supports all popular search engines to extract SERP data in any location with just an API request.
Its 99% uptime indicates that it collects real-time search data at a vigorous speed and returns them in JSON or raw HTML in just 5 seconds. Even for high-volume API requests, the number of seconds is the same. There is no waiting time for results, as each API request runs immediately.
Another unique feature is that you can customize to scrape results based on a city.
Its downside is the cost; you must pay $500 for 200k requests per month.
4. What Is DataForSEO SERP API?
DateForSEO is the ideal API if you carry out market research and SEO activities. You can extract data through API calls or popular programming language libraries, such as Python, C#, and PHP.
This service allows you to extract data from many search engines, including Google, Bing, Yahoo, Baidu, and Yandex. You will undoubtedly like DataForSEO’s pay-as-you-go price model since, unlike most other services, it does not have an expiration date for your balance.
5. Is Apify Search Scraper A Good Option For Scraping The SERP?
APify scrapes many organic and paid results, such as ads, product ads, and other SERP results based on SEO rankings.
Some of its vital benefits include:
- Search within a specific location
- Extract custom attributes
- Monitor the rankings for your competitors
It only supports Node.js, as the company has built it for the Apify platform. Apify is free. However, you need to set up the proxies.
6. What Is SerpAPI?
SerpAPI is one of the best tools on this list, providing scraping from multiple search engines, including Google, Yahoo, Bing, DuckDuckGo, YouTube, eBay, Baidu, and Yandex. It does this by sending a standard API call. In return, you will get a structured result set in JSON format that is logical and easier to understand.
You may refer to this article for further information about Python web scraping.
Its other benefits include Restful API service, geo-targeting, confronting captchas, and bypassing blocks.
As for its pricing model, you only have to pay for successful requests, which depends on the number of searches. For instance, it starts from $50 for a search volume of 5k.
7. What Does Oxylab’s API Offer?
The Oxylab API for search engines offers consumers access to valuable public information utilizing the most significant search results from the global web. You may use the program to monitor the activity on your business’s website and the websites of its rivals. Here are some of its main advantages:
- 100% data delivery in CSV or JSON format
- Customizable city-level SERP data from major search engines
- Hassle-free data extraction, as they do most of the heavy lifting
- They assign you a 24/7 dedicated account manager
8. What Is Serpstack?
Serpstack provides superior precise search results from only Google. It doesn’t require downloading any software, as it’s available as a JSON REST API. You may refer to this article for why Rest is preferred instead of SOAP as we compare SOAP vs REST. Also, here are some 13 REST API interview questions that you might find interesting.
It starts with $29 for 5K monthly searches. The trial and free plan include 100 monthly searches.
9. What Is SerpWow?
You can evaluate SERP ranks and enhance your outcomes with a Serpwow platform, a more straightforward application. You can scan it on a PC, a phone, or a tablet, and it crawls many search engines. Before signing up for the $9 monthly Premium Plan, it’s ideal to begin with the free plan.
10. Why Is SERPMaster API Suitable For Web Scraping?
SERPMaster provides API access programmatically through an API key using coding languages of your choice, such as Python, PHP, and Node.js, with code examples. Refer to this article for more information on the API key. Alternatively, you can also request data through your web browser.
According to its company, it is the most affordable SERP API for Google search results, starting at $20 for 5,000 searches. Its free trial also has 250 searches.
This API allows you to assess myriad data, including featured snippets, Twitter feeds, knowledge panels, paid ads, top stories, and carousels. The final result is available in HTML or JSON of your choice.
11. What Kind Of Data That GeoRanker API Provides?
GeoRanker provides several helpful SEO tools to ease the keyword discovery process, such as Google maps and organic search results. The firm offers free trials and paid programs.
12. What Makes Proxycrawl Google Scrape So Unique?
ProxyCrawl provides the Google API to scrape data from Google. You can use this API instead of Google’s search engine API, which has certain limitations. ProxyCrawl has synonymous features with Apify, as you can scrape global Google content using a mere cURL request.
This application will make it easier for you to access the large quantity of publicly available data on Google without worrying about bans and Captchas. With a $29 starting fee, you can consider this service reasonably priced.
What Are The Key Takeaways?
Now you have a comprehensive overview of how to scrape SERP using SERP APIs. As you have learned, numerous tools have drawbacks and advantages. So it would help to analyze each of the benefits and disadvantages before deciding which tool to use for your SERP scraping project.
Apilayer is an API marketplace where you can access various types of APIs. Zenserp is one of them that you can use to scrape SERP results. You can sign up with Apilayer for free today.
What Are Some FAQs For SERP Scraper API?
Is it legal to use SERP APIs to scrape search results?
In the past, web scraping was a grey area, as some were implying it was illegal, while for others it was not.
Companies file lawsuits against individuals and organizations who scrape data in specific scenarios. But in most circumstances, the company filing the case loses, and this is because it’s publicly available if the company doesn’t hide the data behind a password firewall.
How does SERP API operate?
The SERP application sends your search queries to search engines. When sending the URL to the search engine, it automatically appends specific parameters, such as your geolocation, device type, and the number of searches.
Then with the help of proxies, headless browsers, and Captcha solvers, they scrape search engine data as most search engines implement anti-scraping techniques.
These scrapers are on the cloud and use HTTP requests to send and receive information.
Should you build your own SERP scraper or use a SERP API?
If you have technical and programming knowledge, you may do so. However, it would help if you considered that search engines do much more than track your requests and block your IP addresses.
Search engines like Google use sophisticated anti-scraping measures to curb scraping that novice scrapers have no clue about bypassing. On the other hand, code would need consistent maintenance.
So it’s ideal to go for the API option.